Noritoshi Furuichi (古市憲寿, Furuichi Noritoshi) is Japanese Sociologist and novelist. He is also a TV personality. He is also known for his best-selling book Zetsubō no Kuni no Kōfuku na Wakamono-tachi (The Happy Youth of a Desperate Country).
Source: “Noritoshi Furuichi”, English Wikipedia (CC BY-SA 4.0), excerpt
