Sebastian Masuda (増田 セバスチャン, Masuda Sebasuchan; born August 7, 1970), is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in Matsudo City, Chiba Prefecture, Japan. He has been active from 1995 to current day. He has directed and designed performances for Kyary Pamyu Pamyu. He is known as a pioneer of kawaii culture and often referred to as the "king of kawaii" or "father of kawaii"
Source: “Sebastian Masuda”, English Wikipedia (CC BY-SA 4.0), excerpt